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Texts stick. Apps slip.
Only 7 % of users open an app after 30 days, yet nearly every text gets seen— exactly why MindfulText lives in your message list.
Why Text Messaging Still Matters
Introduced in 1992, SMS enabled sending text-only messages up to 160 characters over cellular networks, without support for multimedia content.
Launched in 2002, MMS allowed the transmission of multimedia content like images, audio, and video over cellular data networks.
Today, RCS offers text branding, interactivity like carousels and quick-reply buttons, rich media, verified identities, and interactive elements.
Not to mention...
“App fatigue is a real thing, and it has become virtually impossible to convince my friends who don’t work in tech to install new apps.” – TechCrunch
Apps fade fast—barely 10 % stay active after a month—while 98 % of texts are opened and 90 % read within minutes. Email gets 36 % opens and 2 % clicks, and half of users block push alerts. People already glance at their phones 96 times a day, and research shows SMS drives real health gains.
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